Article 3: How to Apply Web 2.0 Technologies in KM
3.1. Introduction:
Over the past few years, the web was shifting from being a medium, in which information was transmitted and consumed, into being a platform, in which content was created, shared, remixed, re-purposed and passed along, (Downes, 2005). Nowadays we are entering into a new phase of web evolution which is a read-write Web. A new generation of user-centric, open, dynamic web, with peer production, sharing, collaboration, collective intelligence, distributed content and decentralized authority in the foreground. This new web generation has been referred to as “Web 2.0” (O’Reilly, 2005). Now we can see what is this Web 2.0? According to Anderson (2007), Web 2.0 is “an umbrella term that attempts to express explicitly the framework of ideas that underpin attempts to understand the manifestations of these newer Web services within the context of technologies that have produced them”. Let’s look at some of these webs 2.0 technologies, such as Wiki, Blogger, RSS, Podcasting, and Delicious, and the role they play on supporting Knowledge Management.

3.2. Critical Analysis of How to Apply Web 2.0 Technologies in Supporting KM
At present the teaching institutions such as Universities, and some organizations (for example NHS) using these web 2.0 technologies for teaching and learning in order to enhance the knowledge within the students, staffs and other academic members. When we consider a blog which is simply a webpage or a personal journal that contains periodic, chronological ordered posts, additionally grouped by categories also users can often add comments to posts. In the Knowledge Management subject, the blogger which I created has facilities to post my views and ideas, and get comments or responses from other students and the lecturers. This technology is academically satisfying me and is helping to improve my writing better and share the knowledge in a stylish way. This could be extended to other subjects in order to share the knowledge within the students and staff. With the application of Web 2.0 technology in blogging, knowledge can be shared easily, refined, retained and transferred.

Many companies use wikis to share the knowledge and they have already succeeded (Miller 2008). But these wikis have their own issues as well. For example, as a university, it will be cumbersome to use common wikis because there are many people who might not have requisite knowledge about a particular subject. A Wiki is fundamentally a web of interlinked pages where each page typically contains a description of the concept. So, in my case I feel the university can maintain a Wiki in which a student will be able to publish his/her area of interest and the experience he/she would like to get. This Wiki should be advertised to all the graduate recruitment and placement offering companies so that the companies can go through it and find the interesting proposals. Therefore the student can apply the industrial experience or knowledge to write a better project and to do the viva exam.

A podcasting is simply like a group of sound files. I feel this will improve the student learning abilities in addition to the normal lecture. Because in my case or other students view I think if the lectures can use more video or audio files during the lectures the students will be easily keep the subject in memory the and write the answers well during the exam.

RSS is a technology that makes it easy to share resources across networks as it brings content from different sources. Therefore I feel using the RSS technology, the Middlesex University can share their research conferences with other university academic staffs or other universities can share their research conferences with other university staffs the use of RSS. So, I feel with the use of RSS the knowledge can refine and retained and the students can get to know the lecturer to do their research study and at the same time students can apply those knowledge in their field of studies to get a better results.

Delicious can also be used as tool for knowledge sharing. Delicious is a social bookmaking site, this make bookmaking more useful and more organized. If I consider our KM lecture class as a scenario, KM class can get more benefit from this tool. Since Delicious bookmaking is public students can view all the other members’ bookmarks and can tag according to the order of the bookmarks. Also students can view our lectures bookmarks in KM and then those bookmarks can be benefits for others group members within the class. This method provides new and relevant materials regarding the topic. Therefore it leads to share and create knowledge within this subject.

3.3 Conclusion:
In my view as I have discussed above how this web 2.0 technologies will apply for knowledge management to improve the learning, teaching, and sharing, it will be a best teaching methodology in all the sectors to easily Manage the Knowledge within and outside the organization. Instead of previous web versions, application of Web2.0 version makes the facility to have two way communications by sending comments and answering questions like a forum.

3.4. References:
Davenport and T H & Prusak (1998).Working Knowledge, Harvard Business School Press, Boston, Massachusetts
Etienne Wenger (1998). Communities of practice: learning, meaning, and identity, Cambridge University
Laura Cooney (2006). Wiki as a Knowledge Management Tool
Anderson, P. (2007). "What is Web 2.0? Ideas, technologies and implications for education", JISC Technology and Standards Watch